
One player. One chip bag. A new era of NIL at Mizzou.
How Luther Burden III’s Red Hot Riplets deal helped Mizzou build a nationally competitive NIL system — and why it matters as he heads to the NFL.

Mizzou’s Mark Mitchell ‘Spicy Queso Hoops’ to hit store shelves next week
Mizzou basketball forward Mark Mitchell is seen lighting up Mizzou Arena, and now he can be seen on a shelf near you.

Mizzou Athletics Restructures Fundraising Model to Align with New College Athletics Era – University of Missouri Athletics
COLUMBIA, Mo. – The University of Missouri Department of Athletics has announced it is adopting a new fundraising structure focused on elevating competitive success

Commemorative NIL cookies celebrate Missouri’s breakthrough 2023 season
Every True Tiger Brands recently expanded its NIL-focused food offerings with two new cookies commemorating Missouri’s breakout 2023 football season. Exclusive to Schnucks Markets grocery stores in its home markets, the first-of-its-kind program features Mizzou student-athletes from various sports on various products. Previously, ETTB partnered with Every True Tiger NIL collective on food products highlighting […]

Mizzou NIL agency releases athlete-branded cookies to commemorate 2023 football season
Every True Tiger Brands, the NIL marketing agency tied to Mizzou, is rolling out two flavors of cookies that feature MU football players on their packaging.

Veni, Vidi, Veatch(y)
While our new AD is hitting the road raising funds, here’s a few long-term items I’d love to see him tackle

Laird Veatch Signs on for second tour of Tiger duty
An Inside the Family Hire is Exactly What Mizzou Needed

Quick Take: What We Learned from the Mizzou Spring Game
Brady Cook’s black squad claimed a 10-9 win at Faurot

Judge grants preliminary injunction over NIL rules
A federal judge has barred the NCAA from enforcing its rules prohibiting NIL compensation from being used to recruit athletes, granting a request for a preliminary injunction and dealing another blow to the association’s ability to govern college sports.

Charlie Baker halts NCAA’s NIL investigations following preliminary injunction
The NCAA issues updated guidance to members after a court halted the organization’s power to prohibit athletes from negotiating their NIL.

Mizzou Athletics Secures $62 Million Gift Commitment – University of Missouri Athletics
COLUMBIA, Mo. — The University of Missouri Department of Intercollegiate Athletics has received a historic $62 million philanthropic commitment to support renovations

Four Missouri athletes secure NIL deals with Schnuck Markets
Four Missouri athletes have landed NIL deals with Schnuck Markets as part of its “Total Tiger” ice cream campaign.

Stacking (potato) chips: Inside the NIL masterclass that kept star Missouri WR Luther Burden home
Missouri beat out national powers Georgia and Oklahoma for star wide receiver Luther Burden, largely by creating a plan that centered around a local star staying home. On the Tigers’ use of NIL and how it could be a blueprint for everyone else: “This is how they beat schools they shouldn’t beat.”

Football No. 12 In First College Football Playoff Ranking – University of Missouri Athletics
COLUMBIA, Mo. – University of Missouri football sits at No. 12 in the initial College Football Playoff rankings of the 2023 season, unveiled on ESPN Tuesday night.

Mizzou ranked No. 23 in latest AP Poll
The Tigers enter the AP Poll for the first time in Eli Drinkwitz’s tenure after moving to 4-0 against Memphis.

Cook, Burden shine as hometown heroes in Mizzou’s win over Memphis
In a battle of bordering Tigers, Mizzou came out on top thanks to its St. Louis-born stars.

Mizzou star wide receiver meets fans in Columbia – ABC17NEWS
COLUMBIA, Mo. (KMIZ) Mizzou second-year wide receiver Luther Burden was in the community Saturday afternoon to meet fans at Schnucks grocery store. The St. Louis native spent the afternoon signing autographs and taking pictures with Tiger fans less than two weeks before the season begins. Burden is…
Listen to Phil Bender on the Mark Reardon Show KFTK 97.1 on April 11, 2023
Ken Dubinsky Gives Insights on the Business Side of NIL for Student-Athletes
Watch KMOV4 News Story Online 7/31/23

Mizzou Wide Receiver Luther Burden Signs NIL Sponsorship Agreement with Commerce Bank
After a successful first football season at the University of Missouri – Columbia, wide receiver and East St. Louis, Missouri native Luther Burden III has entered an NIL (name, image, likeness) agreement with Commerce Bank .

Missouri football players use NIL rights for frozen pizza collaboration
Three Missouri defenders – Ty’Ron Hopper, Ennis Rakestraw Jr. and Kris Abrams-Draine – used their NIL rights for a co-branded pizza.

Mizzou star Luther Burden III spreads love, buys groceries for Ferguson shoppers
On the eve of Easter Sunday, Mizzou Football star Luther Burden III surprised random grocery shoppers by picking up their bills on behalf of the Demetrious Johnson Foundation.

Mizzou Football Returns to St. Louis In 2023 – University of Missouri Athletics
COLUMBIA, Mo. – University of Missouri football is headed back to St. Louis for the first time since 2010.

St. Louis Sports Commission Partners with University of Missouri for new “Mizzou To The Lou” Series
Mizzou will play Memphis on Sept. 23, 2023 at the Dome at America’s Center as a kick off to new “Mizzou To The Lou” Series…